YouTube SEO: How to Optimize Your Videos for Search

What is YouTube SEO?

The Logic Behind the YouTube Algorithm

  1. Video comments
  2. Number of subscribers after watching the video
  3. Number of shares on the social media platform
  4. Click-through rate (CTR)
  5. Video length

How to Rank Your YouTube Videos

1. YouTube Keyword Research

YouTube Search

Video Tags

YouTube Traffic Source

2. YouTube Video Optimization

  • Include your keywords in the first 25 words of the video description
  • Make the video description at minimum of 200 words
  • Include your keyword at least 2–4 times without stuffing
  • Keep the first tag an exact target keyword
  • Include different variations of your keyword or phrase
  • Make the few tags other topics that your video covers

3. Increase Comments on Your Videos

4. Focus on Your Video Quality

5. Design an Eye-Catching Thumbnail

6. Add Captions to Your Video

  • Blogs/Articles
  • Infographics/Factsheets
  • Whitepapers
  • Website copy

7. Build Links to Your YouTube Channel

8. Promote Your YouTube Channel

9. Try Email Marketing

10. Embed Your Videos

11. Keep an Eye on Competitors

12. Use YouTube for Keyword Research

13. Increase Your YouTube Video Watch Time

14. Review Your YouTube Analytics

15. Create Engaging Intros and Outros

Start Optimizing Your YouTube Videos

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I’m helping the world communicate Visually. #VisualContent Master, Designer, #Entrepreneur, #startups. Founder: Visme & HindSite Interactive

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Payman Taei

Payman Taei

I’m helping the world communicate Visually. #VisualContent Master, Designer, #Entrepreneur, #startups. Founder: Visme & HindSite Interactive