How to Create a Landing Page That Converts

Get to Know Your Audience

Interview your customers.

Research your competitors.

  • Is it easy to understand what they offer?
  • Is it easy to buy a cake?
  • Is the landing page cluttered and confusing?

Be Clever With Copy

It’s not about you, it’s about them.

Write like a human, not like a textbook.

Work out your value proposition.

  • ‘Expect more. Pay less.’ Target, a retail company.
  • ‘Short links, big results.’ Bitly, a URL shortening service.
  • ‘Everything you need to sell online.’ Shopify, an e-commerce platform.
  • Social media channels
  • Presentation pitches
  • Adverts
  • Business cards

Answer questions before they’re asked.

Squash any concerns.

  • If you think a user might be worried about the cost? Explain why the price tag is justified.
  • Might they be concerned about how easy to use your product is? Signpost any support you offer for example phone lines or user guides.
  • Could they be hesitant to hand over their personal data? Tell them what security measures you have to keep their details hidden.

Choose the right domain name.

Dazzle With Design

Think about your layout.

Choose colors wisely.

Design for the user.

7 Easy Wins For Your Landing Page

1. Create clear calls-to-action (CTAs.)

2. Pick real images to show that you’re genuine.

3. Use social proof to build trust.

4. Proofread your work.

5. Make your copy accessible to all.

Image Source

6. Test your design.

Image Source

7. Don’t be afraid of change.

Ready to Create a High-Converting Landing Page?

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I’m helping the world communicate Visually. #VisualContent Master, Designer, #Entrepreneur, #startups. Founder: Visme & HindSite Interactive

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Payman Taei

Payman Taei

I’m helping the world communicate Visually. #VisualContent Master, Designer, #Entrepreneur, #startups. Founder: Visme & HindSite Interactive