7 Ways to Structure Your Presentation to Keep Your Audience Wanting More

Planning Your Presentation Structure: Like Building a Lego Model

The Message

7 Ways to Structure Your Presentation

Fact and Story

The Explanation

  1. The Lay of the Land shows how things stand right now, what the destination is and how you plan to get there. The point is to get the audience excited and on board as quickly as possible by showing them the entire process straight up. Tell a story that relates directly to the introduction. Better yet, start with a story.
  2. The Roadmap is a visual map of how you will get to the final destination and reach the resolution. Set the audience on the right track.
  3. The First Step begins the adventure to get where you want to go.
  4. The Next Steps is the middle section of the presentation, where all the steps are laid out one by one.
  5. Almost there is the catharsis where you look back at how much has changed and progressed since the first step.
  6. The Arrival is the celebration of the end of the journey. The audience should feel like they have learned something new and gained new knowledge.

The Pitch

  1. The Wind Up is a quick summary of what’s going on right now to presents the facts in a way that is easy to grasp and relatable to the audience.
  2. The Hurdle presents the problem that needs to be solved. Relay the problem with a story so that the emphasis is doubled.
  3. The Vision presents a glimpse into the main idea on how the problem can be solved.
  4. The Options is the moment when two different options are laid out as possibilities to solve the initial problem. The idea is to give an average option first, followed by a great option second. If there have already been tests and experiments to prove these facts, then these are the story.
  5. The Close is the point where the ideal option is presented as the best and only option.
  6. The Fine Print tells the audience exactly how the problem will be solved, the steps that need to be taken and the tasks to be resolved.
  7. The Hook is the uplifting conclusion to the presentation which relays an added bonus to the solution of the problem.

The Drama

  1. One Fine Day. The introduction sets the stage with a situation where things are not perfect but just average. Imagine as if it were the first page of a book, where the setting is laid out and the audience gets an idea of a time and place.
  2. The Challenge. Suddenly a problem appears that can’t be ignored. The things that need to be solved are presented as a challenge.
  3. Descending Crisis. At this point, the problem is attacked head on but things gets worse until it hits rock bottom.
  4. Rock Bottom. When all seems lost and everything is at its worst, the story arrives at a standstill. As an added bonus, the presenter can pause for effect.
  5. The Discovery. This is the moment when a glimmer of light shows up and there is a discovery, a new way of resolving the problem.
  6. The Rise. By discovering new abilities, the problem can be tackled in a positive way.
  7. The Return. Not only are the problem and challenge resolved, the character and the audience break through and reach an unexpected happiness threshold, opening the world to a whole new range of possibilities.
  8. The Lesson. The conclusion is reached with an unforgettable lesson and resolution. The audience will feel inspired, informed and entertained.

Situation — Complication — Resolution


Situation — Opportunity — Resolution


Hook, Meat and Payoff


Make a Storyboard

Image Source

Build it with Visme



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Payman Taei

Payman Taei

I’m helping the world communicate Visually. #VisualContent Master, Designer, #Entrepreneur, #startups. Founder: Visme & HindSite Interactive